Know what is being said about your news release before it may hit the headlines!

With the CP News Alert service, offered exclusively by CCNMatthews, you are immediately alerted by e-mail whenever a CP journalist writes a story based on your news release and sends it on the CP Wire.

You will be among the first to know what the media are reading about your organization on the CP Wire, often before the story may be widely published or broadcast.

The CP Wire reaches virtually all major newspapers, radio and TV stations, and major websites in Canada.

Why monitor the CP Wire for pick-up of your news release?

Having CP cover your story is a VERY BIG first step in getting mainstream media coverage across the country. Nearly 700 media organizations monitor the CP Wire to see what Canada’s national news agency thinks is newsworthy. CP’s high degree of credibility within Canada’s media means that some outlets will carry the CP story in its entirety, some will abbreviate it and others will use it as a catalyst to write their own version.

Seeing the CP story in advance lets you make faster, more intelligent decisions and develop proactive communication plans that allow you to:

• Correct misinformation - ensure the accuracy of messages affecting your organization.
• Leverage positive coverage - identify opportunities to contribute relevant new information
• Prepare people for interviews - hone key messages and prepare spokespeople based on what has been issued by CP
• Prove that your communication plan is working!

The CP Wire is constantly monitored by CCNMatthews. Whenever you order CP News Alert, an automatic alerting system will be set up by the CCNMatthews office which handles your release and an e-mail of the CP Wire story - should one be written - will be sent to you the moment it is transmitted by CP.

Find out what the media are reading before the story may be widely published or aired. CP News Alert service from CCNMatthews is the most cost-effective way of staying ahead and keeping informed of the media coverage your news releases aim to receive.